Ridiculousness first premiered in 2011 and has shot 17 seasons to date, and Dyrdek has been a fixture on MTV for 14 years and counting. Furthest reverse ramp jump by way of a car. So why has this particular time in TV history—both for the content-consuming nation and the network—brought about this latest programming metamorphosis at MTV? The grand finale of that episode featured a video where one dog cleaned another in a way that implied fellatio. Following his life plan for happiness, balance and love while still achieving greatness in his career, Dyrdek now enjoys a fulfilling life with his family in Beverly Hills and continues to build his dream as he had not only envisioned, but designed it. After the success of this first show, he created Rob Dyrdek’s Fantasy Factory showcasing his Do-Or-Dier® mentality towards entrepreneurship. He used that same expertise to build skate brands later in his career launching the world's first true professional skateboarding league Street League Skateboarding and a first of its kind skateboarding channel, ETN. What comes next for the network is a different problem to solve altogether. But it did quickly feel familiar and formulaic. I can’t watch snuff,’” Saget said. Dyrdek wasn’t in California very long before his gamble paid off. What is it about Ridiculousness that makes MTV want to run it constantly when Comedy Central, another ViacomCBS property, recently decided to cancel the similar Tosh.O? Because while MTV moved on from Daly, it’s since leaned all the way into the idea of replaying shows on loop. Tannenbaum and his writing partner, Craig Marks, literally wrote the book on the network: I Want My MTV. And if that’s the case, if hardly anyone is watching the proper network on cable the way they once did in the old days (sadly defined here as, say, the early aughts), you might as well run marathons of something cheap and dumb that will get some eyeballs as opposed to something expensive and dumb that might not. It was just another content provider that allowed you to zone out and watch something like 16 and Pregnant or Teen Mom. There’s a broad sort of appeal in a way that maybe Jersey Shore and The Osbournes and Real World and certainly music videos and TRL would not have been.”. Which brings us back to Ridiculousness. This allowed Dyrdek to work with another world-renowned skateboarder, Danny Way, although it took them a fair few years before they met. In this new role, he created Ridiculousness, yet another big hit television show, followed by hits like Nickelodeon’s Mega Life & Crashletes and CMT’s The Dude Perfect Show. “They were like a record label that just relies on hits,” Marks said about MTV’s constant reinvention, referring to erstwhile peaks spurned by Punk’d or Jersey Shore. That graveyard includes shows such as Ashton Kutcher’s Punk’d, Xzibit’s Pimp My Ride, Newlyweds: Nick and Jessica starring Nick Lachey and Jessica Simpson, Laguna Beach: The Real Orange County, Viva La Bam with Bam Margera, Shot at Love With Tila Tequila and Paris Hilton’s My New BFF. The relentless pursuit of his childhood dreams made Rob Dyrdek a professional athlete at 16 years old and propelled him into the world of business before most people entered college. Leeds runs one of... Paul Janka, the man, the myth, the pickup legend. Ridiculousness ranked 13th overall and was most popular in “rural Alaska, New Mexico and Montana, and least popular in Washington, D.C., Atlanta and San Francisco.” That tracked with the rest of the study, which found that only Duck Dynasty and The Voice were more popular in Red America zip codes. MTV has been reinventing itself ever since, launching and then forgetting about programming almost as quickly as it was created. Finding a product to peddle that people want to consume is a smart business decision, or at least a necessary one. Making money as a skateboarder is very hard unless you can achieve stardom, to achieve stardom you need to be in the public eye. The common thread between the projects is the idea of identifying companies that are disruptive—but built to last forever. In the episodes I screened, there were trust falls gone wrong, soap box derby collisions, a toddler smacking a slightly bigger child in the face, and endless face-plants into walls, rocks, and the side of a pool. At age 16 Dyrdek dropped out of high school, took himself to California to try and make it big time. Ridiculousness is equally ridiculous for grandma as it is for the 10-year-old. “We do a background check on these videos. For a long time, MTV was a massive part of the zeitgeist. “I’m surprised to hear that.”. Share this story. skateboarder turned reality TV personality is fascinating. “People don’t look away at that. After a while, MTV reinvented itself so many times it started rebooting old properties it had previously abandoned. But it also comes with a perhaps-unanticipated ripple effect. They’re not dead.”. The disclaimer: “Please do not attempt to perform any of the stunts or activities in this show, as they are dangerous and could lead to serious injury. Who knows what MTV will look like a year from now if the slow slip from cultural relevance continues, or what kind of celebrities the VMAs will attract in the future. “We just showed a murder.”, “Nobody’s out here dying,” Rob replied. In classic Dave Chappelle fashion, it is mean and telling and funny in all the right ways—and for more reasons than were initially intended. Marks joked that “Ridiculousness is to MTV as Law & Order is to Ion Television,” though he doubted that Rob Dyrdek and friends have “27 seasons of Dick Wolf narratives, but maybe in a pandemic people just want to watch videos of people getting their balls busted on a skateboard.” Either way, as far as Marks is concerned, nothing about the network is actually cool anymore. His unquenchable desire to live life to the fullest pushed him to develop a strategy for success in life, not unlike the formula he created for his venture studio. Just before he left he started his brand, Alien, and kept them as one of his “sponsors” ever since. The show pretty faithfully sticks to a script: Rob—joined by friends Chanel (last name: West Coast) and Sterling—reviews various video clips and laughs along at the expense of others. Every episode opens with the same don’t-try-this-at-home whiff of a warning that used to come stapled to the front of every installment of Jackass because corporate lawyers exist and those billable hours do not come cheap. Chanel West Coast (a.k.a. Tanya Giles, the general manager and head of content strategy and programming for ViacomCBS’s entertainment and youth division—that is a very long title and it makes me tired imagining how often she has to type it—told The Ringer that Ridiculousness is a good show for the moment because it has that “comfort food” appeal across multiple generations. Thus, I resolved to binge the show and throw myself headlong into one of the many marathons forever running on MTV these days. This is how I operate roughly half the time, not knowing about the thing that everyone else at our company knows about, because I work at The Ringer with a bunch of very lovely but young humans who are only slightly older than zygotes and who are plugged into every possible part of modern pop culture before anyone else even knows it exists. on. That’s not hyperbole. As his writing partner, Tannenbaum, explained it, MTV launched August 1, 1981, with the first in a limitless wave of “MTV is washed up” stories following shortly thereafter. “How excited can you be,” he whines to the camera, “about a video you’ve seen 58 times in a row?”. In one prescient episode from the first season, the show flashes forward to give us a glimpse of what eventually becomes of one of the most well-known television personalities from the turn of the millennium. Rob Dyrdek partnered with MTV to work for various shows, before eventually creating his show “Fantasy Factory”. This person got a bruised collarbone.”. This has led to him accumulating a decent amount of world records. He looks tired—physically, and with his gig. That might be overstating things a bit considering this year’s VMAs featured a joint performance by Ariana Grande and Lady Gaga, while Miley Cyrus sang her new single “Midnight Sky.” Still, Marks has a point as it applies to the long-term appeal of the network, which naturally led into this year’s VMA’s with … several episodes of Ridiculousness. The violence and raunchiness of Ridiculousness aren’t bugs, they’re features.
California Wildfire Statistics,
Frida Kahlo Watermelon Painting,
Account Keeper,
Is Phil Foster Park Open,
Zygarde Shiny,
Korean Food,
Keenan Kampa Husband,
Bradley Whitford Disney,
Harshita Gaur Upcoming Movie,
Hyuna Tattoo Back,
140 Bpm Songs,
Jonathan Movie Disorder,