1982-2013: In late 1982, Wendy’s introduced its fifth and longest-running logo in the U.S. By 1984, the logo had appeared in Canada. As a result, the current logo has a friendlier, more welcoming look. Design. Look a little closer and you might find they remind you of something else. wendys new logo. The drawing in the logo is a stylized portrait of chain founder Dave Thomas' daughter, Melinda Lou "Wendy" Thomas. The Tostitos logo is thought to feature two people sharing nachos and salsa. There’s a secret message hidden in the new Wendy’s logo. It was only on Saturday that the secret message was pointed out by StockLogos. After a website questioned whether the company was trying to relay a subliminal message to customers, Wendy's said that the word "Mom" is embedded in its logo, but it's unintentional. This logo can still be seen at some locations despite the design updates. Melinda Lou "Wendy" Thomas-Morse (born September 14, 1961) is the daughter and fourth child of American businessman Dave Thomas, the founder of the fast food brand 2013-Present: In 2013, Wendy’s redesigned its logo. Wendy's is hardly the only major brand logo that's believed to have a subliminal message. Introduced after opening the second restaurant, which introduced the drive-thru pick-up window. Aug 6, 2017 - We encounter logos, images, signs, and many other things that can't be unseen. Second logo, similar to the first one, but added the slogan "Quality Is Our Recipe". The word "Mom" can be found in Wendy's ruffled collar. On the collar of their famous Wendy you can read the word, “mom.” Many are speculating that Wendy’s wants you to associate their food with your mom’s food. This is the first logo that was only used for the first restaurant. Wendy’s has a subliminal or “hidden” message in it’s new logo which debuted last year. The "hidden" part? Wendy's. MOM. 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