The dispute impacts more than four dozen Nexstar-operated CBS affiliates across the country, including KLAS-TV (Channel 8) in Las Vegas and KGPE (Channel 47) in Fresno. And Nexstar has been working with Comscore for a year on technology that will allow it to deliver measures of both linear and digital audiences, says Busch. Television viewership for decades has been determined by Nielsen, which can tell advertisers how many people are watching linearly, and then break that large mass into smaller chunks based on age, gender and other qualifying attributes. “We are continuing to work to bring your CBS affiliate back.”. Scripps intends to keep things status quo with Ion, which generated revenue of $587 million and earnings before interest, taxes, depreciation and amortization of $335 million. Sook founded Nexstar in 1996, when he purchased … He added: “Advertisers want to reach as many people as possible through as many resources as we have available, and the buying process needs to get easier.”. Making those investments is hard at a time when local TV advertising has been hammered by fallout from the pandemic, although the record political dollars that are raining down this election cycle underscore why investors still like local TV, with all of its challenges. Fox Corp. has cut a deal with Nexstar Media Group to acquire three stations in Seattle and Milwaukee for $350 million. The vast majority of local TV stations nationwide are now owned by one of those big broadcasters. Yet another catalyst for the range of activity among local broadcasters is the fact that the TV station landscape overall has shrunk. Carriage disputes are becoming increasingly common in the pay television space. Nielsen, the company that provides the data upon which TV ratings are based, said in a statement Monday that it supports local stations moving to work with impressions. “These [stations] have got to figure out a way to slow that loss of reach by growing in other areas,” Janedis says. “News Nation” was designed to play to WGN America and Nexstar’s stronghold of viewers in the Southeast and Northeast who are in the market for straightforward headlines, not opinion shows, as the Big Three news cablers deliver in primetime. “Unfortunately, Nexstar Media Group who owns your local CBS affiliate has decided not to extend its agreement with Fubo TV at this time,” a message displayed to Fubo TV users in affected markets said. Tegna and E.W. “They’re trying to gain from national scale. Ion stations are typically low profile in their markets, but the company as a whole enjoys massive profit margins (upwards of 50%) by running acquired drama reruns (think “Blue Bloods,” “Law & Order,” “Criminal Minds,” “Chicago, P.D.”), movies, court shows and other low-cost fare. The U.S. broadcast TV sector is in the midst of a transition to a new broadcasting standard — known in wonky terms as ATSC 3.0 — which promises to one day open a new world of data- and information-delivery capabilities to local stations. We need to get better at doing and transacting business. “We’re not just there for the day to get some images and split.”, Symson notes that the ballast provided by Ion stations “opens up a tremendous number of paths for [Scripps] to continue in a leadership role in journalism and broadcasting.”. Compton notes that “News Nation” has served up more comprehensive coverage of the raging wildfires in the West because it has so many reporters to pull from in affected markets. Sinclair is planning a headline-driven morning news program to debut early next year on more than 60 of the company’s 190 stations that will originate from Sinclair’s WJLA-TV Washington, D.C., station. Nexstar on Sept. 1 launched “News Nation,” a three-hour primetime newscast on its WGN America cabler that draws stories and resources from Nexstar’s 190-plus TV stations, which stretch from Los Angeles to San Angelo, Texas, to Burlington, Vt. “News Nation” has been a big gamble for Nexstar, as it replaced primetime entertainment programming on WGN America. NBCUniversal’s local stations and Hearst Television have both said they intended to abandon TV ratings for advertising discussions. If you have a question, comment or news tip, send a message by email or text, or connect on Facebook, Twitter or LinkedIn. The news initiative was most important to Nexstar as proof of a concept the company hopes to build on significantly in the coming years. Nielsen has always provided clients with impressions and they are the foundation for all of our calculations,” the company said. “There is a realization there that there are a lot of national ad dollars and there is an audience that is increasingly viewing free-over-the-air as opposed to being part of [a pay TV bundle]. Even Fox’s O&O group has taken to recycling some locally produced programs mixed with a handful of originals for the ad-supported streaming service Fox Soul, aimed at Black viewers. Station owners are also chasing bigger advertising deals with inventory that can be sold on a quasi-national basis. The need to know unique audience is critical to the marketplace.”. If you’re a company that has been reliant on that bundle, you’re looking for ways to span your reach and expand your advertising.”. Like “News Nation,” Sinclair’s still-untitled 6-9 a.m. program will draw on news and human interest stories produced across Sinclair’s wide footprint. That’s prompting networks, stations, media buyers and technology firms to ramp up efforts to provide new kinds of counting metrics. Symson and Nexstar’s Compton emphasize the importance of looking to fill programming voids in the marketplace and to attract distinct niches. Moreover, bigger and healthier station groups by definition have more clout to negotiate affiliation terms with ABC, CBS, NBC, Fox and The CW. “We wanted to sell all platforms, indiscrimiately of where our viewers are found, whether they are on their tablet, on their desktop, on their television, on their mobile device or whatever may be to come,” Busch told Variety in an interview. Station owners are looking to capitalize on the fallout from cord-cutting, which has swelled the number of American households that watch free over-the-air TV without a cable subscription. Scripps — are increasingly trying to generate new profit sources by using local news and programming assets in innovative ways. Fubo has pulled a handful of Nexstar-owned CBS affiliates after its contract to carry the stations ended recently. With the new data, the delivery of which is part of the company’s contract with the measurement service, “we are able to aggregate, de-duplicate and sell one set of eyeballs. Smart TV sets have made it much easier in many regions for viewers to access local broadcast channels the old-fashioned way while still seamlessly switching between local outlets and apps such as Netflix and Hulu. “This is all a five-year defensive play for broadcasters,” says media analyst Daniel Kurnos with Benchmark Company. The pact also calls for Fox to sell two of its stations in Charlotte, N.C., to… This is part of that process.”, Nexstar’s decision is likely to carry more weight than others. The feeling among executives is that at a time when audiences are getting video across many different kinds of screens, using ratings in one instance and other measures in another is crimping talks with sponsors. T he local TV news industry has changed rapidly in the past decade. But over the long term, one of the reasons Scripps went after Ion was a bet that there is unlocked value in the Ion TV stations purely from the spectrum bandwidth they have as licensed commercial TV stations. The company, which bought Tribune Media in September for $4.1 billion, has become the biggest operator of local TV stations – many of which are affiliates of NBC, CBS, Fox and ABC in small and medium-sized U.S. markets. 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