Plaintiff tried to obtain the Harrier Jet by sending fifteen Pepsi points and a check for the amount of money needed to obtain the Harrier jet. The slogan was simple: “Drink Pepsi. “Sure beats the bus,” says the actor in the commercial, while landing on a campus in a computer animated jet. Additionally, will Mr Leonard get his Harrier jet Why or why not? The PepsiCo order catalog did not include the Harrier jet. Exh. This one is best remembered because a business student found a loophole and ended up suing Pepsi for his Harrier Jet. Image Credit: CBS. We have reviewed the video tape of the Pepsi Stuff commercial… and it clearly offers the new Harrier jet for 7,000,000 Pepsi points. The fine print on the contest said that you could buy Pepsi Points for just $0.10 a piece without any purchase required of Pepsi products. Coca Cola recently made a commercial as well that addressed social issues, and it was deemed a success. And of course the commercial culminates with a Harrier jet landing at the teenagers high school. As he pulls a lever back, a chilled drink pops up out of a customized metal container. But a protest is not the right feeling. John Leonard thought that sounded like a great deal. References In a TV commercial that aired in 1995, Pepsi jokingly included the Harrier as one of the prizes that could be received with a "mere" 7 million Pepsi points. A piece of evidence proving that Pepsi did not enter into an agreement with Leonard is the catalog itself since it did not include the Harrier jet. No, Mr. Leonard will not get the Harriet jet from Pepsi. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. But, for comic effect, Pepsi “offered” a slightly bigger prize in a TV ad--the jet, initially available at the bargain price of 7 million points. He consulted the Pepsi Stuff catalog, but it did not contain any entry or description of the Harrier jet. John Leonard Bought 7 million Pepsi Points Pepsi Refuses “no objective person could reasonably have concluded that the commercial actually offered consumers a Harrier Jet”. Without a … The court described the relevant portion of the televised commercial as follows: The scene then shifts to three young boys sitting in front of a high school building. Buy Pepsi products, collect points from Pepsi labels and claim prizes like t-shirts, sunglasses, or – for 7 million points – a Harrier Jet. Leonard v. Pepsico, Inc., 88 F. Supp. A t-shirt at 75 points, sunglasses at 175 points, a leather jacket at 14,50 points. (Wynn Aff. In that ad, Pepsi advertised a Harrier Jump Jet as a prize that can be redeemed for 7,000,000 points. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. Synopsis of Rule of Law. Pepsi initially refused his claim: “The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad.” But Leonard … Pepsi can’t just market that it tastes good. Leonard vs. PepsiCo, Inc. was the case of 1996. The White House stated that the Harrier Jet would not be sold to civilians without "demilitarization," which, in the case of the Harrier, would have included stripping it of its ability to land and take off vertically. The TV commercial where they advertised the points for stuff featured someone doing exactly that. As part of their advertising campaign, Pepsi was touting a Harrier Jet in a commercial advertisement for their “Pepsi Points” program. Connecting a product to a bigger concept isn’t bad. So, wearing the T‑shirt, shades, and leather jacket, the ad protagonist flies his Harrier Jet to school. In a TV commercial that aired in 1995, the company jokingly included the Harrier as one of the prizes that could be received with a mere 7 million company points. Pepsi's response was a bizarre one, where it said that the ad was a joke. The TV commercial where the company advertised the points for stuff featured someone doing exactly that. 2d 116, (S.D.N.Y. It seemed like a simple, tongue-in-cheek concept to the marketing wizards at Pepsi in 1995; entice the ‘Pepsi Generation’ into earning points to subsequently redeem them for rewards as part of their Pepsi Stuff campaign. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. Pepsi laughed off the claim, pointing out the Harrier had never been offered in the Pepsi Points catalogue and was just in the commercial to provide a humorous completion to the piece. Product to a bigger concept isn’t bad description of the Pepsi commercial is fanciful and is simply included create. 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